5/19 Social Media Strategies for Realtors - 2hr CE - TREC Elective # 38626-RECE

This course provides real estate professionals with the strategy and confidence needed to use social media to attract, engage, and convert followers into clients. The instruction focuses on building an authentic online presence and turning content into consistent business opportunities.

• Defining goals and audience, and choosing the appropriate platforms for the business.

• Creating a consistent visual style and messaging strategy, including optimizing profiles.

• Identifying types of content that effectively attract buyers and sellers, and using storytelling for personal branding.

• Building authentic connections, understanding algorithms, and managing direct messages (DMs) and comments effectively.

• Streamlining content creation by using scheduling tools, batching, templates, and AI tools.